Malcolm Gladwell and his relationship with Smart Ads
A video of me at ad:tech was recently featured on the Yahoo Advertising blog. The full blog post is here or I've embedded the video below for your viewing pleasure.
Wow. It's tough to watch yourself in a video. At least I kept the verbal pauses to a minimum, but to watch myself blink like I have a wooden shard stuck in my eye, now that's just painful.
Beyond my self-deprecation, it does resonate that the idea of horizontal segmentation should also apply to the creative world. It just wasn't achievable at scale in channels like print and TV.
I want to thank the progenitor of Malcolm Gladwell and Smart Ads idea to Pete Kim, the original Smart Ads product manager, who told me the story in the first place.
