26 Apr 2010

It's Newsworthy To Say That Junky Content Makes Your Ads Perform Poorly?

So, we finally know there are similarities between print and digital content:  If you make crappy product, then ads served next to your crappy product won't perform as well.  This article also assumes that we all believed all audiences were created equal.  I believed no such thing, at least, not since I was five when Big Bird told me I was unique and special.